Do resturants or qsrs promote app downloads

But it's important operators do their homework now because the trend isn't going away. Instead, it's gaining traction with the rise of the smart phone craze. Chris Reed, brand catalyst and writer for Talent Revolution Inc. Foursquare and Gowalla are the leading smartphone applications that encourage loyalty by allowing users to earn points and rewards at their favorite businesses, including restaurants.

Gowalla, launched last year, is a geocaching game that allows people to find new places and share them with their friends and family.

Users earn pins and points — and restaurants can reward customers for those earnings with a special offer, like coupons when they check-in. The app also requires users to be at a precise location in order to check in, unlike Foursquare. Foursquare, which enables users to earn points and unlock "badges" for visiting new places and returning to old ones, was launched about the same time but quickly became more popular.

Reed said Foursquare is dominating the industry because of its GPS locator, accuracy and detailed city guide searches.

Additionally, the app encourages users to share their check-ins and earnings with friends via social media. Gowalla lost some traction initially because it was prone to a lot of user errors, allowing Foursquare to gain popularity more quickly. Yet Gowalla has the upper hand in many cases: It is available everywhere, unlike Foursquare, which is in more than major cities in the U. Both apps offer businesses the opportunity to reward users for their loyalty to their brand or location. But most QSRs seem to waiting and watching.

Reed warns not to wait too long. The basic premise of the mobile loyalty trend is to make it easier on the customer, many of whom have lost interest in lugging around all those cards or printing out a e-club coupon.

Happier customers are more likely to participate in your loyalty program — and to remain loyal to your company, which in turn will increase sales. Reed said QSRs really need to jump on this chance to bring more loyal customers and maintain the ones they have by offering rewards. However, Reed stresses that QSRs these apps are only part of such a strategy.

Here's a look at some emerging mobile loyalty apps and solutions that your QSR should take a look at: 1. Motorola's Mobile Loyalty Solution. Uchenna Uzo, consumer expert and faculty director at the Lagos Business School said many Fast-Moving Consumer Goods FMCGs are packaging their products into smaller bits to make it easier for hawking and restaurants are late in the game.

Uzo added that QSRs give immediate market information on the products people buy frequently, the size, package, and quantity they want, noting that it also helps in price testing like what proportion, menu, the right price point that people are willing to pay for among others as well as brand visibility.

Similarly, Ayorinde Akinloye, a consumer analyst at United Capital Plc said QSRs are going retail as much as possible to offer more products and services. Two recession witnessed in the last five years has led to high inflationary pressures, low purchasing power, and falling incomes of consumers.

Apart from QSRs going into smaller formats, FMCGs now package their products into smaller sachets to target the larger segment of the economy. Some of the advantages of using kiosks are that it improves customer buying experience, increases customer base, reduces cost of the business, and increases efficiency among others.

And what allows these channels to work seamlessly together is unified data, all made possible by a unified payments platform. Consistent customer experience Use the same technology, terminals, and infrastructure across all channels and regions. One platform with global reach Offer all preferred payment methods for customers across the globe, from mobile wallets to Chinese payment methods.

They should be able to place an order and pay quickly, safe in the knowledge that their details are secure and that great food is on its way.

Let customers pay however they want, whether that means mobile ordering, ordering ahead, in-app payments, or kiosks. Mobile phones are increasingly important to new generations of tech-savvy diners.

Make sure you can cater to the latest customer ordering and payment preferences — plus, be able to send personalized offers. Adyen payment terminals are equipped with two-way communication, which makes upsell easier for QSRs. A terminal can make a limited-time offer for every customer, eliminating human error and freeing up the employee to elevate the customer experience in other ways. A terminal can make a limited-time offer for every customer eliminating the human error and freeing up the employee to elevate the customer experience in other ways.

Kiosks help cut down queue times. Plus, they allow your customers to place judgment-free orders — a cashier may give you a judging glance, but a kiosk never will. With Adyen, all your payments data is in one place. A single view for all your sales channel activity, which lets you track performance, optimize, and grow faster than ever before.

See daily sales and payouts, automate reconciliation, and manage chargebacks, all in a dedicated dashboard for your restaurant. Consistent reporting across all sales channels, countries, and payment methods, as well as in-depth shopper profiles to help you fight fraud. Consistent reporting across all sales channels, countries, and payment methods, as well as in-depth shopper profiles to help you battle fraud.

Consumers expect to be able to shop how, when, and where they want — while dictating the terms of engagement. Diners want to be rewarded for their loyalty.